It's that time of year again - the Annual SCAA Event is happening in Houston, and we have several contributors on the floor covering the show. This report covers the first two days and will be updated frequently.
Posted Mon May 2, 2011, 2:37pm Subject: Re: SCAA Houston 2011 First Two Days, Road Reports
Excellent coverage from your reporters, Mark. I was all over "The Event" and thought they captured the parts likely to be of interest to your readers quite well.
One of the fascinating aspects of the convention is that it includes several distinct coffee worlds: farmers, national farm organizations, import/export companies, roasters, large retailers, mom & pop shops, consultants, sellers of "allied" products, manufactures of commercial equipment, consumer equipment, baristas, and, of course, enthusiast consumers (I'm sure I left some group out).
Also, of the 8,000 or so attendees, we estimated about 2,000 came from abroad, especially Latin America. It was a very international event.
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