hyacinth Senior Member Joined: 14 May 2004 Posts: 231 Location: earth Expertise: I like coffee
Posted Fri Jun 3, 2005, 10:33am Subject: Maxwell House's current "Our House" ad campaign
Besides desecrating the 80's ska classic "Our House", the ads seem to call into question the masculinity of those who drink specialty coffee. The line "we're not a frilly coffee house" implies that only a girlie man or metrosexual would drink anything other than "good to the last drop" Maxwell House. But the irony of having he-man firefighters SINGING about the butchness of their brand of coffee in a TV ad seems to have been lost on the creators of this campaign.
The song should have included a line about exactly how much chaff content there is in a can of Maxwell House. But do Maxwell House drinkers even know what chaff is?
"When my examination is complete, all carbon units will be reduced to data patterns."
counting Senior Member Joined: 8 May 2005 Posts: 823 Location: Baltimore, MD
Posted Fri Jun 3, 2005, 4:17pm Subject: Re: Maxwell House's current "Our House" ad campaign
Metrosexuals know better than to drink MH. On the other hand, although butch he-man firefighters drink anything they wish, perhaps their palates have been ruined by smoke to the point where MH might seem OK.
Kristen Senior Member Joined: 29 May 2005 Posts: 15 Location: Nova Scotia Expertise: I like coffee
Posted Sat Jun 4, 2005, 10:44am Subject: Re: Maxwell House's current "Our House" ad campaign
I dislike commercials in general, most make me feel like an idiot if I were to trust them. I work in the safety industry with firefighters, they call their inhouse coffee, "sludge". My husband is Military and takes his press to work with fresh ground beans, but has to hide it because people try to steal it! Mostly I think some people just don't know any better. Personally, we try to educate as many as we can, some just don't wish to learn.
Posted Sun Jun 5, 2005, 8:59pm Subject: Re: Maxwell House's current "Our House" ad campaign
My dad always like the Folgers coffee commerical. The one with the old lady. My dad said she played a russian spy in all the old movies and thought why would they use her, A russian spy to sell coffee. I guess that goes with the actor who was in the "I'm a Pepper" commericals, then lost the contract when he did 'American Werewolf in London".... did I just give away my age??
Posted Sun Jun 5, 2005, 8:59pm Subject: Re: Maxwell House's current "Our House" ad campaign
Well, they seem to have their target market down right : people who "drink gallons of it", don't know any better, don't want to know any better ... especially that per pound they often pay more than fresher non-ground beans.
Its a nasty add but somehow irritates me less than the Nabob ones.
Posted Tue Mar 6, 2012, 6:14am Subject: Re: Maxwell House's current "Our House" ad campaign
Really hate to bring back such an old thread - but it seems to fit here better than starting a new one.
Has anyone seen their latest commercial?
The one where a guy comes into a restaurant, and confronts a couple seated at a table -- then goes on a tirade about how he doesn't want a "plunger" (french press) near his coffee?
Drives me crazy everytime I see it. Tried to find a video, with no luck. Found a couple of blog rants about it - but not the actual commercial. ..
Symbols: = New Posts since your last visit = No New Posts since last visit = Newest post
Forum Rules: No profanity, illegal acts or personal attacks will be tolerated in these discussion boards. No commercial posting of any nature will be tolerated; only private sales by private individuals, in the "Buy and Sell" forum. No cross posting allowed - do not post your topic to more than one forum, nor repost a topic to the same forum. Who Can Read The Forum? Anyone can read posts in these discussion boards. Who Can Post New Topics? Any registered CoffeeGeek member can post new topics. Who Can Post Replies? Any registered CoffeeGeek member can post replies. Can Photos be posted? Anyone can post photos in their new topics or replies. Who can change or delete posts? Any CoffeeGeek member can edit their own posts. Only moderators can delete posts. Probationary Period: If you are a new signup for CoffeeGeek, you cannot promote, endorse, criticise or otherwise post an unsolicited endorsement for any company, product or service in your first five postings.
= No New Posts since last visit 