Posted Tue Aug 2, 2005, 8:11pm Subject: "Fair Trade" as Coffee of the Day?
So, I’m at work today tapping away at my keyboard like a mad man when my co-worker peeks over the cube wall and says she’s feelin like a coffee beverage. She knows better than to ask me if I want one, too, from The Mermaid place seven floors below, so she asks if I feel like taking a break and tagging along? I agree.
At The Mermaid’s counter, my co-worker orders a half-caf-half-regular-skinny-soy-cap.
Or something like that.
While we’re waiting for her drink, I spy the Coffee of the Day sign which reads: “Fair Trade”.
I utter, what I refer to as, the “Ray-Romano-That’s-Interesting” sound: “Huh.”
Immediately and like before, my co-worker glances at me with pleading eyes that say, “Please don’t embarrass me again.”
But I can’t resist.
I turn to The Little Mermaid behind the counter and ask, “What’s ‘Fair Trade’?”
The Little Mermaid stares at me blankly and replies in the form of a question, “What flavor?”
And I say, “Nooooo. What is the ‘Fair Trade’ coffee of the day?”
My co-worker pokes me in the rib.
The Little Mermaid turns to The Mermaid Manager, who swaggers over like the John-Wayne-of-the-coffee-industry and says, “It’s a middle-of-the-road coffee, not too mild, not too bold. Very smooth!”
I simply nod.
“But what do you mean by ‘Fair Trade Coffee of the Day’?" I try to clarify.
The young Mermaid Manager stares at me blankly before finally replying, “That’s the name of the coffee”.
I was waiting for the word "dude", but it never came.
I nod again, just before my co-worker pulls me away by the arm. As we start back, I wonder if The Mermaid employees had any idea what was meant by "Fair Trade" coffee? Or perhaps, they were absent on the day they covered social awareness at The Mermaid University.
In the elevator, my co-worker asks me what that was all about? I explain to her what is meant by “Fair Trade” coffees
As we arrive back at our cubes, she asks, “Oh, I get it! So, what kind of coffee then was the ‘Fair Trade’ stuff that they were selling?”
dankbean Senior Member Joined: 8 Jun 2005 Posts: 886 Location: Raleigh, NC Expertise: I live coffee
Espresso: mine Roaster: self
Posted Wed Aug 3, 2005, 10:08am Subject: Re: "Fair Trade" as Coffee of the Day?
i was shopping in the mall, and i just happened to be wearing my Barista Jam t-shirt. i went into starbucks and ordered some cookies for the lady, and the girl behind the register recognized the shirt and asked, "Don't you want some coffee????"
i kind of chuckled and said, "No."
i thought she was going to cry. she looked really disappointed. i decided to spare her the lecture as to why, and just walked out with my food. at least they don't screw up the cookies....
i think that answers your question about training, Larry. wow.
Do they even explain to the workers what these terms mean? seriously, i'm sure larry wasn't the first or only person to ask about it......do they really think their clientele is that gullible? so gullible that they wouldn't even ask???
what the hell does FT have to do with "mild coffees" anyway? we have organic FT guat at work, and i wouldn't say it's mild.
Woman 2: We are going to be getting new Fair Trade that will be bolder so it will be better.
expobar Senior Member Joined: 25 Mar 2004 Posts: 3,003 Location: .
Posted Wed Aug 17, 2005, 8:00am Subject: Re: "Fair Trade" as Coffee of the Day?
Fair Trade Blend Starbucks Fair Trade Blend utilizes the finest Fair Trade Certified™ coffees from all over the world. The cup is on the mild end of the Starbucks taste spectrum, but displays a pleasing tanginess, good balance and clean aftertaste. Starbucks and the Fair Trade movement share common goals: to ensure that farmers receive a fair price for their coffee and to ensure they can sustain their farms for the future.
Key term: Balanced
Geography is a flavor You can tell a lot about a coffee if you know where it’s from, because every bean has a distinctive flavor particular to its land of origin. Coffees from Latin America are celebrated for their great balance, medium body and clean finish.
I don't buy their propaganda
Led (if they don't know it, find it out your own damn self) Zep
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