Anthorn Senior Member Joined: 5 Sep 2011 Posts: 21 Location: Luton, Bedfordshire, United Kingdom Expertise: I live coffee
Posted Fri Sep 13, 2013, 10:14pm Subject: Re: Just found out about this
My question is more of a philosophical one I guess. What better place to ask it also,so here goes. Do you drink coffee for the buzz or taste? Now while I love the effect of caffeine I really try to embrace the whole experience. Ive never set out to drink it for the caffeine content. This is also an interesting read when considering robusta vs arabica beans from Tom at Sweet Marias.
Mainly for the whole experience but also for the buzz if it is actually a buzz and the taste and due to tradition. I mainly drink coffee which has the taste that was my earliest experience of coffee and remained so for many years. If there ever was such a generic blend as "Italian" or "Espresso" then that would be it and the result is strong coffee. The easiest most predictable way to achieve it is a dark roasted Arabica with enough Robusta to give it an edge without making it bitter. That's not the only way to achieve it and it can be done with 100% Arabica but there is no point in using more expensive ingredients resulting in a more expensive consumer price to achieve the same result as a cheaper blend.
I think overall there is a public misconception that is contained in the Sweet Marias article that Robusta is just a cheap filler for cheap commercial blends and that 100% Arabica is the superior product. But in fact Robusta does have a place in quality blends and has retained that place for a very long time. Overall, due to that public misconception, "100% Arabica" is more a selling point than an indication of quality.
MerleApAmber Senior Member Joined: 12 Nov 2012 Posts: 210 Location: Atlanta Expertise: I love coffee
Espresso: Breville BES920xl Grinder: Baratza Preciso + Esatto Vac Pot: Yuma Drip: Pour over: Melita Ceramic Roaster: Hot Top 2K P
Posted Mon Sep 16, 2013, 7:11pm Subject: Re: Just found out about this
off topic but I'd likely buy it more for the packaging than the packaged product. Kinda like I found someone selling a talc powder called "Monkey Butt", and a bar of lye soap called "Grandma's Lye Soap" (more for the tweak on concept than interest in the real goods.) For me, even with my consumption, I don't care for anything that gets me to the point my caffeine reminds me of a huge adrenaline surge. Seems too easy to get there with the fractional volumes I have found, Robusta to Arabica, in other commercial preparations. And I haven't explored Robusta in green beans at all, yet.
Intrepid510 Senior Member Joined: 30 Dec 2010 Posts: 355 Location: California Expertise: I love coffee
Posted Tue Sep 24, 2013, 10:48am Subject: Re: Just found out about this
If they still have it, I would check out the pure robusta espresso from Paradise Roasters. It's quite good, has really nice vanilla flavor to it and tons of crema. However, do be careful I made three espressos with it over the course of an hour and was very caffine sick, when I can normally take that quite easily.
CoffeeLoversMag Senior Member Joined: 10 Jan 2013 Posts: 218 Location: Seattle Expertise: I love coffee
Posted Fri Sep 27, 2013, 4:35am Subject: Re: Just found out about this
The “Death Wish Coffee Co” is using the logo that warns poisonous substance. I hope that the company used this symbol not as a warning that their coffee is dangerous to your health due to its highly caffeinated coffee. I doubt if the company has also the idea that dangerous drinks like alcohol and smoking cigarettes is man’s favorite.
As a matter of fact, cigarettes and alcohol drinks command high sells even the government warn the danger. However, with due respect to the company’s logo, I hope that the logo doesn't connotes bad image to coffee industry.
Did you know...? Dark roast coffees actually have less caffeine than lighter roasts due to the fact that the process of roasting burns off caffeine. www.coffeeloversmag.com/theMagazine
Seems like they have a good marketing plan in place. Lots and lots of testimonials and publicity on major news networks, FWIW.
"Coffee leads men to trifle away their time, scald their chops, and spend their money, all for a little base, black, thick, nasty, bitter, stinking nauseous puddle water." ~The Women's Petition Against Coffee, 1674
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