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For your consideration - another coffee professional tells us not to home roast
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Fireweed
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Posted Wed Dec 18, 2013, 1:41pm
Subject: For your consideration - another coffee professional tells us not to home roast
 

Found this link because of Mark's rants on twitter this morning. I can see why he's upset.

Click Here (drinks.seriouseats.com)

Rick
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CoffeeRoastersClub
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Posted Wed Dec 18, 2013, 2:00pm
Subject: Re: For your consideration - another coffee
 

Here is quite a gem from the article:

"Can't you just take that big German roaster design and just shrink it down to a 1-pound home roaster size? Well, try that with the giant 1000-degree oven from that popular Neapolitan pizza place in town. Can you shrink that down to toaster oven size?"

WOW!  What an outrageously inaccurate analogy!

Len

 
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RandomTask
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Posted Wed Dec 18, 2013, 2:18pm
Subject: Re: For your consideration - another coffee
 

Well I think that we (meaning those who read/post here) aren't the intended demographic. It's my hobby, I enjoy it and I get to drink the results!

The first thing I tell people when they ask me if they should homeroast is "It can be messy, it smells bad and you're probably not going to get anything close to drinkable for at least the first few attempts." That dissuades 95% of people I know. The other 5% end up asking a dozen extra questions on my experiences. So far no one has asked me to show them how or for me to help.

It's also an opinion piece written by a professional roaster, so I'd take the article with a grain of salt as well.
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svyerkgeniiy
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Posted Wed Dec 18, 2013, 2:23pm
Subject: For your consideration - another coffee professional tells us not to home roast
 

The payoff for the trouble simply isn't worth it, especially when it's so easy to find coffee that fits your palate. Because of the smoke, it's a messy proposition, best performed in a screened-in porch or garage. A high-quality result requires a pretty significant equipment investment... which sounds suspiciously similar to performing an appendectomy!

  1. No, it is not easy to find coffee that fits my palate.  Freshly roasted is impossible to find in supermarkets.  Where I can find it (in specialty shops around the city) it costs twice as much as what I can produce at my home in 20 minutes-- not to mention that I must go out of my way to get to these shops.
  2. Smoke?  Deal with it.  Open a window.  Get a fan.  We're not roasting 20lbs at a time here, so these suffice.
  3. Significant investment?  How is it worse than an old-car aficionado or a sports memorabilia collector?  Let's see, thousands of dollars, setting aside the space for display.  Except for me it is hundreds, not thousands of dollars, and no display space.

Anyway, although he says that "No. You should not roast coffee at home", much of the tone in his article is ambivalent.  For example, his commentary on Sweet Marias:

Pretty much the Amazon.com of home coffee roasting. Find your roasting equipment and green coffee here, and delve into the infamous cacophony that is the Sweet Maria's Library, one of the best coffee informational resources you'll find anywhere. They sell Behmor, Gene Cafe, and HotTop roasting machines, any of which are a great choice.

Does that sound negative?

 
Donald Varona
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rmongiovi
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Posted Wed Dec 18, 2013, 3:18pm
Subject: Re: For your consideration - another coffee professional tells us not to home ro
 

Fireweed Said:

Found this link because of Mark's rants on twitter this morning. I can see why he's upset.

Click Here (drinks.seriouseats.com)

Rick.

Posted December 18, 2013 link

Why is Markie Nickie upset? are we eating into his profit?

EDIT: Sorry.  Erroneously attributed the article to Mark instead of Nick Cho.  Reading is fundamental.
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Fireweed
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Posted Wed Dec 18, 2013, 6:10pm
Subject: Re: For your consideration - another coffee professional tells us not to home ro
 

rmongiovi Said:

Why is Markie upset? are we eating into his profit?

Posted December 18, 2013 link

Explain your comment please, I think I'm missing something.

Mark on Twitter this morning was pointing out that sometimes pros have their own viewpoints and biases based on their professional experience and situations, and shouldn't be preaching to consumers about what they should and shouldn't do with coffee in the home, especially when they don't have experience with these things in the home. Are you implying something different?

Rick
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MarkPrince
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Posted Wed Dec 18, 2013, 6:19pm
Subject: Re: For your consideration - another coffee professional tells us not to home ro
 

rmongiovi Said:

Why is Markie upset? are we eating into his profit?

Posted December 18, 2013 link

Yeah I'd like an explanation too please. What profit of mine are you referring to?

-M

 
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dana_leighton
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Posted Wed Dec 18, 2013, 6:39pm
Subject: Re: For your consideration - another coffee professional tells us not to home ro
 

All I had to do was read the by-line, and I knew it wasn't worth the electrostatic charge it was written on.

Nick Cho

'nuff said.

Professional coffee pundit. ... Aspiring to be the Starbucks of non-Starbucks coffee professionals.

Yup, sounds about right for Nick. Good luck with that.

For some background: Click here to go to an examiner.com article behind a very obnoxious ad-based  paywall.

Cho is no coffee luminary. He's long been known more for his big mouth than for his coffee credentials.


 
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frcn
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frcn
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Posted Wed Dec 18, 2013, 7:39pm
Subject: Re: For your consideration - another coffee professional tells us not to home ro
 

I could nit pick the article if I wanted to spend waste the time, but taking off my "home roasting hat" it read more like a fluff piece that paid by the word.
He did ask, "Can't you just take that big German roaster design and just shrink it down to a 1-pound home roaster size?" I just roasted 360 grams this afternoon in what could very well be described as just that, so for me, the answer to that question is, "Yes, Nick. You can!" As a matter of fact, there is a 2.2 pounder somewhere in my future.

And if you are reading this, Nick, we do bake our own bread, we make our own kimchi, we make our own Sauerkraut, pesto sauce, refried beans, hummus, cookies, grind our own wheat, make amazing pizza from scratch,  and more. All from scratch. And, yes, we even grew our basil for the pesto this year. There are plenty of folks who care enough about their food to roast their own coffee as well.

 
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rmongiovi
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Posted Wed Dec 18, 2013, 10:46pm
Subject: Re: For your consideration - another coffee professional tells us not to home ro
 

MarkPrince Said:

Yeah I'd like an explanation too please. What profit of mine are you referring to?

-M

Posted December 18, 2013 link

Just being snarky.  It doesn't seem to me that it's any business of anyone's, except for the person in question, to decide if they should or shouldn't do something like home roasting.  Pointing out the pros and cons is useful information and could help the uninitiated come to a conclusion.  But when someone purports to make that decision for me my automatic question is "what's in it for them?"  Call me naturally motivated to question why someone tries to tell me what to do.  Product of my Catholic upbringing, I suppose.

But I must apologize for aiming my comment at Mark.  I failed to pay attention to byline of the article I read and assigned it to Mark because the OP mentioned "Mark's rants" and included a link.  My initial comment in this post was intended for the author of that article, not Mark.  Mea maxima culpa.
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