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Do we have something to do for the present coffee market?
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pstam
Senior Member
pstam
Joined: 27 Jan 2004
Posts: 2,349
Location: Beijing
Expertise: Professional

Espresso: ECM, SAN MARCO, EURO 2000
Grinder: MAZZER
Vac Pot: YES
Drip: YES
Roaster: YES, HOME STYLE
Posted Fri Mar 3, 2006, 12:38am
Subject: Do we have something to do for the present coffee market?
 

Do we have something to do for the present situation of the coffee market?

As I can feeel, maybe also many others, the present situation of the coffee market is not so satisfied.

What can we do about it, and anything wrong with it or not; or just doing the same as we did in the past?

Anyone have any ideas?

 
Peter in Beijing
-------------------
http://www.kaffa.cn/
-------------------
I am looking for the way and the place to extend our trainning courses.
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Odin
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Odin
Joined: 9 Nov 2003
Posts: 131
Location: Salt Lake City
Expertise: Professional

Espresso: Synesso Cyncra
Grinder: Compak K10 Doserless
Vac Pot: Tokio Siphon
Drip: No!
Roaster: Propane torch and...
Posted Fri Mar 3, 2006, 2:28pm
Subject: Re: Do we have something to do for the present coffee market?
 

Peter,

many of us share your concern/frustration.  Unfortunately this is going to be a slow process that begins with education.

1)Provide fresh, properly roasted, exceptional coffee for everyone who enters your door. -- Knowing about great coffee begins with tasting great coffee.
Most of these consumers cannot go back to stale, old, and bitter coffee. The 'people' must know that THIS is the place to come for great coffee, and they must, as they say, "vote with their dollars." Until it begins to hurt the shop owner who sells putrid coffee, it will not end.

2) Have a "Coffee Education" night and invite other owners, as well as the public. Include a small cupping seminar of your coffees.  Invite other owners them to brew their own coffee and bring it in a thermal container.  Let everyone attending taste the difference between proper coffee and bad coffee. Educate them on the basics of Why and How this difference occurs.

3) Be a trend setter.  Great coffee in China is being something of a trendsetter, so give yourself a point for that.  Find others in your area of China who share your vision and ideal.  I am only referring to your specific area, because ultimately that is all you can influence at this time.

4) Do it better everytime. Charge a premium. Make sure the quality meets the cost everytime.

5) Engage in dialogue with your customers.  Education will still be the ultimate key, and while you are one owner, you can have hundreds or thousands of customers to help spread your coffee education.  

At least for now, this is the only way. Perhaps you have some thoughts you would like to share.
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