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Third Wave.....Huh?
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onocoffee
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Posted Wed Oct 29, 2003, 4:36pm
Subject: Third Wave.....Huh?
 

I was perusing the Internet recently, stumbled onto some coffee-related sites and then found an interesting article about coffee's Third Wave in Norway.

I'm a pretty naive guy and I just didn't understand.  

I got the idea about the First Wave of old generation coffee people who developed the modern day espresso machine and the Second Wavers who came about in the late 1960s to 1990s, but I just didn't understand what constituted the "Third Wave."  I think it was something about coffee people who are anti-Super-Automatics or something like that.

Can someone explain in terms a simpleton (like myself) can understand?

Thanks!
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narc
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Posted Thu Oct 30, 2003, 1:27pm
Subject: Re: Third Wave.....Huh?
 

1st Wave:  the people/organizations that first mass marketed coffee.  The people that changed the way coffee was roasted (home & neighborhood roasters to a more centralized system), packaged  & marketed. Check out Ukers book "About Coffee" for some intresting history about the "1st Wave".  2nd Wave: basically the "revival" of the "local" coffee shop & roasters that eventually morphed into the Starbucks, Peet's, Tullys etc. of the world.  3rd WAVE:  The Intellgensias, Zoka, Vivace of the world. Most important the people running & working in those establishments.Individual like Mark Prince & probably most us(coffeegeeks). Open minded people with a passion for good coffee with the energy to continually raise the standards even if it means breaking accepted norms.

 
Noel
Mano dell 'operatore> Macinadosatore> Miscela> Macchina espresso
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