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Discussions > Espresso > General > Restaurant...  
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VoodooChile
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VoodooChile
Joined: 17 Apr 2012
Posts: 2
Location: New York, NY
Expertise: I love coffee

Posted Wed Apr 18, 2012, 11:19am
Subject: Re: Restaurant Espresso Experience
 

bittersweet101 Said:

I think most restaurants simply believe that most people, with the exception of a few "hardcore" coffee enthusiasts won't know the difference between a "good" espresso and a "bad" one, so they just throw in what they can and be happy that they're earning from that. I mean personally, that's how it is for me since I grew up with the taste of mere instant coffee, there was a phase in my life that anything that is remotely more decent than that, I deem as "good coffee". I'm lucky that my eyes and taste buds are starting to open now and I can fairly differentiate the good ones from the bad ones.

Posted April 16, 2012 link

I agree that there is a lack of discerning customers, but beyond that, as other have pointed out, I just don't think there is enough potential money in coffee/espresso drinks for a restaurant operator to justify the time/investment to produce quality results.  Most fine dining restaurants only serve dinner and possibly lunch.  At those meal, most patrons will, at most, drink one coffee/espresso drink.  A vast majority of those people will order brewed coffee or some sort of milk-based espresso drink, where bad espresso can be hidden behind milk and sugar (for less-discerning palates).

For even a busy high-end restaurant, there's maybe a couple hundred dollars a day of additional profit that could be gained by having great espresso.  Unless you have an operator like a Meyer or a Keller who is obsessed with perfection in every single aspect of their operations, that $200 isn't enough motivation to pursue excellent espresso.
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fredk01
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Joined: 20 Feb 2012
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Location: Canada
Expertise: Just starting

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Posted Thu Apr 19, 2012, 12:10pm
Subject: Re: Restaurant Espresso Experience
 

VoodooChile Said:

...For even a busy high-end restaurant, there's maybe a couple hundred dollars a day of additional profit that could be gained by having great espresso.  Unless you have an operator like a Meyer or a Keller who is obsessed with perfection in every single aspect of their operations, that $200 isn't enough motivation to pursue excellent espresso.

Posted April 18, 2012 link

$200 x 365 days = $73,000.

If thats pocket change, you gots big pockets. ;-)
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Coffeenoobie
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Posted Thu Apr 19, 2012, 12:52pm
Subject: Re: Restaurant Espresso Experience
 

And if they actually tried to make good espresso, I wonder how much money that would bring in.

 
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frank828
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Joined: 23 Feb 2011
Posts: 581
Location: Los Angeles
Expertise: Professional

Posted Thu Apr 19, 2012, 1:01pm
Subject: Re: Restaurant Espresso Experience
 

if they're gonna invest in the people and the equipment, they might as well setup a side cafe business within the restaurant.  

im thinking something like short cake/single origin in LA.   Click Here (laist.com)

although, this concept may definitely be better for something like a bakery with counter service.


in the right type of place, i can imagine a coffee bar that can serve walk-up customers and also supply the attached restaurant a very good cup.
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JasonBrandtLewis
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Posted Thu Apr 19, 2012, 4:48pm
Subject: Re: Restaurant Espresso Experience
 

Coffeenoobie Said:

And if they actually tried to make good espresso, I wonder how much money that would bring in.

Posted April 19, 2012 link

Very little.

 
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TonyVan
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Posted Mon Mar 25, 2013, 5:59pm
Subject: Re: Restaurant Espresso Experience
 

Ah, finally!  Great espresso in a restaurant!
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IMAWriter
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IMAWriter
Joined: 4 Jul 2002
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Posted Mon Mar 25, 2013, 7:12pm
Subject: Re: Restaurant Espresso Experience
 

dana_leighton Said:

OK - so if there's not enough traffic for espresso, there certainly must be demand for coffee after dinner? I have never had culinary quality coffee in a fine restaurant. A Chemex and beehive kettle is not expensive, although training might be.

Posted August 17, 2011 link

Maybe 30 years ago, I chanced to take my future wife to a Mariott in LA, that featured excellent (!!) food, and the after dinner coffee was prepared at the table in a French Press.
It was very good coffee. Perhaps the idea of such a service colored my impression.

I agree with Dana that, forgetting espresso for just a moment, wouldn't MOST of us be thrilled if we had a Press pot or syphon prepared 2 cup coffee service (with artisan roasted and freshly ground beans?
The profit margin would be healthy, the expenditure on equipment modest, and the training minimal. The customer satisfaction? Priceless.
Not in my lifetime, though.

Yet people ooh and ahh when guacamole is freshly prepared at the table.
Well, that IS kinda cool. :>D

 
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CoffeeLoversMag
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CoffeeLoversMag
Joined: 10 Jan 2013
Posts: 218
Location: Seattle
Expertise: I love coffee

Posted Thu Apr 18, 2013, 2:47am
Subject: Re: Restaurant Espresso Experience
 

Hi, how's everybody? Until this time I also don't have luck getting good espressos from restaurants. And i don't want to waste my time and money, so I just go to a cafe directly to get my cup.

If you know more restaurants who's able to pull off a good espresso, would you please post it?

Thanks!

 
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emradguy
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Posted Thu Apr 18, 2013, 2:05pm
Subject: Re: Restaurant Espresso Experience
 

The sad news is that many restaurants don't give a cr@p about beverages. How many times have you actually been presented with a beverage menu, or even been given the time to put your napkin on your lap before they press you to choose what you want to drink. Many take a similar approach to vegetables, and don't even bother to prepare them correctly...as if they're an afterthought. Sorry, but I honestly believe there are only a tiny number of restaurants that have any idea at all what good coffee tastes like or how to prepare it - using ANY method

 
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Always remember the most important thing is what ends up in your cup!
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williamjohnson
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Joined: 1 Jul 2013
Posts: 9
Location: Blaydon
Expertise: I love coffee

Posted Mon Jul 1, 2013, 10:39pm
Subject: Re: Restaurant Espresso Experience
 

because espresso is so much popular there, It is ordered commonly by them.

 
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