MarkPrince Moderator Joined: 19 Dec 2001 Posts: 4,653 Location: Vancouver Expertise: Professional
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Posted Thu Apr 17, 2008, 4:11am Subject: Press Release on Canadian Barista Championships and 4 Regionals
Espresso Enthusiasts invited to 2008 Canadian Regional Barista Championships
Toronto, ON (April 9, 2008) Coffee enthusiasts from across Canada will be gathering to watch some of the country’s best baristas (espresso machine operators) at the 2008 Canadian Regional Barista Championships. Four regional competitions to be held in Toronto, Montreal, Calgary and Vancouver have been announced beginning with the Prairies Regional Barista Championship in Calgary on May 24 & 25, 2008. Masters of the espresso machine from around the country will be competing for the coveted title of Barista Champion in each region.
Each competitor must prepare and serve 12 separate espresso beverages: 4 espresso, 4 cappuccinos, and 4 "signature" drinks of their own creation. Competitors have only fifteen minutes to prepare all twelve drinks and are judged on various elements including station cleanliness, taste, beverage presentation, technical skills and total impression by a distinguished panel of judges.
A few weeks later, the Eastern Regional Barista Championship will take place in Montreal on June 9 & 10, 2008, followed by the Central Regional Barista Championship on July 18 & 19, 2008 at the Queen Elizabeth Building, CNE in Toronto and the Western Regional Barista Championship on August 15 & 16, 2008 in Vancouver, BC.
The first place, second and third place winners of each competition will secure a place at the Canadian Barista Championship to be held October 21 & 22, 2008 at the Canadian Coffee & Tea Show in Montreal. The eventual winner of the championship will represent Canada in the World Barista Championship (WBC) in Atlanta, USA in 2009.
Spectators are encouraged to visit the displays of the event’s sponsors and sample some of the newest coffee and tea products on the market. All the competitors will receive some great prizes for participating as well as valuable experience. The events are open to the public and admission is by donation to the CoffeeKids charity, helping families build a better life in coffee growing countries.
In conjunction with the events, the Canadian Barista & Coffee Academy will also offer hand-on barista training for those new to the industry or those who want to perfect their skills.
As the premier regional event in Canada, organizers are encouraging baristas from cafes and restaurants to sign up. The Canadian Barista Championship is endorsed by the Coffee Association of Canada and the WBC.
The regionals’ host sponsors include Espuccino Imports, Espresso Mali, Zuccarini and ECM Espresso. Additional sponsors of the event are Gerhards, Monin, Oregon Chai, Ghiradelli, Jet Smoothies, Pacific Soy, Cappuccino King, Coag, and Toi, Moi & Café. Krups is the Canadian Barista Championship’s Host sponsor.
Posted Thu Apr 17, 2008, 6:37am Subject: Re: Press Release on Canadian Barista Championships and 4 Regionals
Will this be of any interest to the guy off the street espresso fanatic, or only for those who own or are a true part of the business (non-consumer)? The last one had an entry fee of $30...to walk around and see their wares, and watch the competitions, and I am sure it scared away most non-business folks. Can anyone relay any justification for consumer interest? I am not trying to be ignorant, I am simply, truly wondering. I had asked an owner of a espresso machine sales business who attended last year and she said that it would not...but more than one opinion would be of better use.
I spoke with the organizers of the Barista Competition and they've confirmed that it is free to come and watch the competition and they will be taking donations for Coffee Kids.
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