Since I'm a volunteer and there's no profit involved, I think this doesn't count as using forum space for advertising any more than enthusiastic mention of SCAA conventions would?
Several of us from the Green Coffee Buying Club will be demonstrating home roasting under the big tent (of sorts) on the veranda in the open air on May 4, at the IBEW building in Warrenville IL. Any other home roasters (or independent commercial roasters, for that matter) are welcome to join us in what's essentially a public education event. In an ideal world, all 2000 anticipated attendees of CoffeeCon this year would become home roasters. ;-)
Check the web site, register, show up. Compare notes and help us introduce laypersons to the joys of home roasting. We'll be giving free samples to the public (till a full bag of FTO Colombian runs out) to bribe 'em into trying. ;-)
If you wish to RSVP (in this thread is fine) and help with this public education effort, it'd be appreciated (but not strictly necessary).
We do have an exemption for businesses that are hosting public events, like barista jams. Here's the rule on that (from the FAQ):
Another area we encourage "commercial" style posts is in the promotion of Jams, meets, true educational and informative projects and events - if your company is throwing open the doors for consumers and / or professionals to get together to learn more about coffee and espresso, please post your events, after confirming with a forums moderator on the appropriate style and forum section to post into.
In this case, CoffeeCon is a commercial venture, and so if they put up an ad for the convention, that would be a problem. I think the other moderators would agree that your posting represents promoting your event at CoffeeCon, rather than the convention itself, so I am inclined to think it's allowed. It helps that there is no link to the event's web site. :)
If the other moderators or Mark Prince decide differently, we'll let you know.
Dana Leighton - Espresso hack and CoffeeGeek moderator
I'm hoping that because I'm a volunteer participant (I'll be out money, in fact -- and happily), and because the entire home-roasting group participating is volunteer with sample beans for the public in the event's budget, that what I'm advertising (pitching for other home roasters to come and rub shoulders with the public to help us elevate coffee literacy), that my post will not count as an ad promoting profit. Profit-making vendors will be at the show. Not one of us in the roasting pavilion has a chance of re-gaining what we'll spend to show up at the gig.
My interest is in getting competent craft roasters on hand to interact with laypersons who may not be aware that it's even possible to roast coffee at home. I can't do that practically in an ad.
Most coffee geeks have little to gain by coming -- they already know most everything. Sure, they'd get a chance to see new gear -- as Bunn revealed their Trifecta spectacularly last year. I have no idea what'll be new this year (if anything). But IMO, coffee geeks are needed as volunteer experts -- not as attendees seeing what they can gain from coming. This is a chance to give, to offer Joe or Jane Consumer something s/he needs.
So yeah, I'll do an anti-ad and tell coffee geeks to stay away unless they want to be a source for knowledge-hungry laypersons. ;-)
Posted Sat May 4, 2013, 8:01pm Subject: Re: Chicago: CoffeeCon 2013
My daughter and I had fun at Coffeecon, most of the time we were out on the veranda, so much time as a matter of fact that I'm sunburned. My daughter now thinks coffee people are really nice and she wants to try her hand at latte art.
Posted Sun May 5, 2013, 11:21pm Subject: Re: Chicago: CoffeeCon 2013
Yeah, it looked like the two of you were having great fun. :-)
The joy of latte art is serving it to folks who smile when they take the cup from you. There's a lot of joy in seeing people enjoy what you serve 'em. That may be why she's right about coffee people in general -- they like to see people enjoy something good!
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