The article talks about "laying the foundation", but the writer doesn't say what that foundation is. Did the third wave coffee houses that were already there before 2011 prove that a third wave coffee business can thrive in L.A., so new coffee houses didn't feel much risk to invest in a building a new coffee house? Or did these pre-2011 coffee houses prepare the general public to appreciate quality coffee and as a result more quality coffee houses can be built because of demand? Does Starbucks deserve to get any credit for laying the foundation? How much of a coffee house visit is about hanging out, and how much about having a foodie experience. Should the credit for laying the foundation go to the L.A. foodie blog writers.
The article mentions the quality coffee growth in L.A. started in 2003, but it doesn't mention why 2011 is suddenly a year of growth.
Why did it work in L.A. and not in other big cities like Houston and Dallas in Texas? Is the public in L.A. better foodie educated?
Regarding the title of the article, "The Year in Coffee: The Revolution Will Be Caffeinated", interesting comment in the discussion section, "please stop with the juvenile coffee=caffeine riffs already".
Journalists describe things and events and generally leave the explaining to historians. I don't know why you would call a food columnist out on the carpet for not including a history of coffee shops in Los Angeles or an explication of the social and economic forces that made this year so fruitful. It's just a year-end wrap up, and newspapers have space limitations, and journalists have deadlines.
As for story titles, they are normally written by the editor.
I found it interesting because it's press and half way decent press at that.
Some of the places need all the good press they can get because people don't know they are out there and good coffee places cannot survive on us geeks alone.
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