This was a seminar by Connie Blumhardt, Tiffany Howard, and Matthew Wills.
The seminar is about running advertisements that help promote your business, and featured about 30 minutes of slide shows followed by a Q&A session.
Discussion in the seminar showed a lot of techniques that people will find useful for their ads. Tiffany for example was discussing various techniques that people use, by showing examples and explaining how they achieved the photo. One specific:
A nice photo of display teas was shown, and Tiffany talked about how it was actually a montage, because as all the teas were brewed, they would unfold in the cup at different times, which they couldn't capture as a single cup, so they actually did a seamless montage photo of several different cups, and in photoshop did cutting and pasting to bring into one image that appeared seamless, and shot at one time.
She walked them through a brief process of seeing how the individual photos can come together as a single photo.
They did show some examples of stock photography and promoted it's use. There was some discussion on royalty free and rights limited photos, and they presented a lot of sites to use.
In the Q&A, there were some really good questions, but not many of them. One example: there was discussion about using models vs. no models, and the answer said that in typical trade magazines, most times, models and such are rarely used, but for mainstream articles, they usually are if the situation warrants it.