Baratza LLC (operations)
3923 - 120th Ave SE
Bellevue, WA 98006-1120
Baratza LLC (sales)
504 Nugget Ct.
Danville, CA 94526
Product is available from a wide variety of retailers around the world. In the US, Whole Latte Love sells the Preciso for $299, with no sales tax. In Canada, EspressoTEC sells it for $319 CAD.
In the world of consumer grinders, the number of companies that are truly innovating for the espresso and coffee enthusiast market can be counted on one hand. Perhaps even with a single outstretched digit. Baratza is the company that is trying their hardest to develop consumer grinders to meet a wide range of needs for the true coffee enthusiast.
Need proof? Where other manufacturers like to talk about RPMs, boastful claims (with no backing) on grind abilities and aesthetics, Baratza puts out particle distribution graphs. When other manufacturers try to decide on their own what consumers will settle for, Baratza goes out and hires independent experts (myself included) to tell them how their grinders can be improved. Where other manufacturers rarely (if at all) consult or interact with consumers regarding the products they make, Baratza's principle owners are famous for answering emails direct about the most minute of questions regarding their product line. And on top of that, they go the extra 10K to make sure each and every customer is happy.
Baratza is the real deal, and I hope every coffee and espresso aficionado feels fortunate that we have a company like this.
So when Baratza decides to come out with a new product, personally I get pretty excited. I get excited because I know the company takes everything they hear from both consumer and professional feedback, and roll that into their new product lines.
Baratza has come out with a new product, and that product is called the Baratza Virtuoso Preciso.
Now I need to do some full disclosure here. I've worked with Baratza off and on for nearly 10 years, after being introduced to the company by one of my own coffee sensei, a fellow by the name of Barry Jarrett. Baratza has hired me to consult on various grinder projects in the past, including the development of almost every grinder in their current lineup. Baratza is an advertiser and supporter of CoffeeGeek.com and our community. Heck, back in 2002 Baratza even covered a large portion of my travel expenses to go and attend the SCAA conference, my first one.
That said, the folks at Baratza know that I am always a straight shooter on their products, and as Kyle Anderson, co-owner of Baratza has said to me on more than one occasion, I'm their toughest critic.
With all that said, here is my Quickshot Review of the newest Baratza grinder - the Baratza Virtuoso Preciso. In this review, I hope to give our readers a full scoop on what this grinder is, what it is capable of, and what its limitations are. I will hold no punches, but will also delve out the credit when it is due.