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United Kingdom Barista Wins 2007 World Barista Championship in Tokyo
Press release from SCAA, Date: August 3, 2007
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Runner-Up Heather Perry Records Highest Finish by an American Barista at WBC  

TOKYO, Japan (Aug. 3, 2007)
– James Hoffman of the United Kingdom, outperformed the world’s other premier baristas yesterday to win the 2007 World Barista Championship in Tokyo.  Hoffman, who finished fifth in last year’s WBC, also received accolades for preparing the competition’s best signature drink.  Aside from earning the prestigious title of 2007 World Barista Champion, Hoffman received a trophy, $3,000 in cash and a Compak Grinder.  

Runner-up Heather Perry of Coffee Klatch Roasting in San Dimas, California recorded the highest finish by an American in the WBC and was also recognized for serving the competition’s best espresso.  Perry won the 2007 United States Barista Championship in May.

2007 WBC Results:  

  1.    James Hoffman – United Kingdom

  2.    Heather Perry – United States

  3.    Carl Sara – New Zealand

  4.    Miyuki Miyamae – Japan

  5.    Anna Kaeppeli – Switzerland

  6.    Silvia Magalhaes – Brazil

WBC competitors must prepare and serve 12 coffee beverages, including four espressos, four cappuccinos and four original signature drinks of their own creation within a 15 minute timeframe.  The judges evaluated the entrants on station cleanliness, taste, beverage presentation, technical skills and total impression. The WBC encourages and recognizes professional achievement in the art and skill of espresso preparation and service.

The WBC is co-owned by the Specialty Coffee Association of America (SCAA) and Specialty Coffee Association of Europe (SCAE.)  The 2007 WBC – which was hosted by the Specialty Coffee Association of Japan – was held at the Event & Convention House, Inc. in Tokyo.

About the WBC

The World Barista Championship was created initially by the Specialty Coffee Association of Europe.  The first WBC took place in Monte Carlo in October 2000.  The Specialty Coffee Association of America quickly joined and the WBC is now a joint venture between the two sister organizations.  The WBC Corporation is headquartered in the United Kingdom with a shared ownership between the SCAE and SCAA.

About the SCAA

Celebrating its silver anniversary in 2007, the Specialty Coffee Association of America is the world's largest coffee trade association. SCAA members are located in more than 40 countries and represent every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers. The SCAA's mission is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability. The SCAA's dedication to excellence in coffee is realized through the setting of quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for members. The SCAA's annual conference is the coffee industry's largest gathering.

About the SCAE

The Specialty Coffee Association of Europe is a fast-growing association dedicated to raising awareness of quality coffee throughout the marketing chain from seed to cup with members in more than 70 countries.  The SCAE has more than 1,000 members who network and share views on the latest developments in the specialty coffee industry.  SCAE has national chapters in a growing number of countries to meet the diverse needs of its members.

Media Contact: Rick Havacko
Phone:      (562) 624-4100        
E-mail:      rhavacko@scaa.org

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