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FOR IMMEDIATE RELEASE
JAMAICA TOURIST BOARD PARTNERS WITH CHRISTOPHER BEAN COFFEE COMPANY ON LARGE-SCALE PROMOTION/SWEEPSTAKES
"Jamaica Me Crazy" and Blue Mountain Blends offer prize trips to Jamaica with registration from now through March 16, 2007.
KINGSTON, JAMAICA - January 2, 2007 - One of Jamaica's best-known exports is its famous Blue Mountain Coffee and through a partnership with the Christopher Bean Coffee Company, the Jamaica Tourist Board (JTB) invites American consumers to try Jamaica's coffee and enter to win one of 5 trips for two to Ocho Rios, Jamaica. A 6-week-long sweepstakes promotion is being implemented in 31 states with on-pack awareness and entry blanks on 50,000 packages of Christopher Bean Coffee.
The promotion began in mid-December with specially marked packages of Christopher Bean Coffee arriving in stores the week of December 18. Participating retailers include: Publix, Kroger, Lowe's Foods, Fry's, Dillon's, King Soopers and City Markets. Entry into the sweepstakes will also be open to consumers through the Christopher Bean Coffee Company web site at www.christopherbean.com. "We're pleased to be partnering with Christopher Bean coffee to further emphasize that Jamaica produces some of the finest coffee in the world. The JTB focuses not only on promoting travel to Jamaica, but also the variety of sights sounds and tastes that our country offers and therefore this promotion is a perfect fit," says the destination's Director of Tourism, Basil Smith.
Additional promotion for the sweepstakes will be generated via coupons in Sunday newspapers on January 7, 2007 in selected markets in Ohio, Colorado, Florida, Georgia, Texas and Arizona. There will also be billboards promoting the sweepstakes displayed for a minimum of one month beginning January 8, 2007 in Dallas, Houston, Tampa, Atlanta, Phoenix, Denver, Cincinnati and Ft. Myers, Florida. The official entry period runs from December 18, 2006 through March 16, 2007.
There will be 5 prize trips awarded and each includes round trip airfare for two via United Airlines from the United gateway closest to the winners' home, 5-day/4-night all-inclusive accommodations at the Sunset Jamaica Grande Resort & Spa in Ocho Rios and a Chukka Caribbean Adventures Jeep Tour including a visit to a Jamaican coffee plantation. Winners will have one year from date of issue to redeem their prize. In addition, 50 First Prize packages will be awarded consisting of a Jamaica travel bag, two bags of Christopher Bean Coffee, a Jamaica coffee mug and a t-shirt. All winners will be selected at random from among all eligible entries received.
"We are excited about this partnership with the Jamaica Tourist Board to support our best selling "Jamaica Blue Mountain Blend" and our amazing new "Jamaica Me Crazy Flavor" with a sweepstakes that will send a Christopher Bean Coffee lover to one of the world's great travel destinations that is known for its fine coffee," says Mark Geallis, Director of Sales and Marketing for Christopher Bean Coffee.
About The Christopher Bean Coffee Company
The Christopher Bean Coffee Company was founded in 1996 and prides itself on selecting the highest quality, hand picked Arabica coffee from some of the world's top growing regions including Costa Rica, Indonesia, Colombia and Jamaica. Each variety is roasted in small batches to maximize flavor. After roasting, coffee is immediately packaged and sealed to ensure guaranteed freshness.
All of the coffee is made to order, not pulled from stock, so whether the coffee has been purchased at supermarkets, enjoyed at restaurants or ordered on line, it will be the freshest coffee possible. Christopher Bean Coffee is distributed in over 3,400 stores in 31 states and worldwide to over 10,000 coffee lovers via the Internet.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. The Board is responsible for the worldwide tourism marketing and promotion for the island country of Jamaica. For over 50 years, the JTB's mandate has been to promote Jamaica as a preferred travel destination, identify new and emerging consumer groups, cultivate new relationships with travel partners and disseminate timely and useful marketing information to its offices and travel partners worldwide. JTB offices are located in Jamaica, Miami, Toronto and London. Representative offices are located in Dusseldorf, Barcelona, Rome Amsterdam and Tokyo.
Details of upcoming special events, attractions and accommodations in Jamaica are posted on the Jamaica Tourist Board's Web site at www.visitjamaica.com. To book a trip to Jamaica please contact a travel agent or call The Jamaica Tourist Board toll-free at 1-800-233-4JTB (1-800-233-4582) or go to www.visitjamaica.com.
For questions regarding the new U.S. passport requirements for travel to the Caribbean, please go to www.travel.state.gov.
386-257-2326 ext. 223