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Masters of Espresso Vie for United States Barista Championship Title
Press release from SCAA, Date: February 11, 2008
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Krups Hosts the Specialty Coffee Association of America’s 2008 United States Barista Championship, May 2 - 5 in Minneapolis, Minn.


LONG BEACH, Calif. U.S.A. (Feb. 11, 2008)-- The most skilled and professional baristas from around the country are preparing to battle for the coveted title of the Specialty Coffee Association of America’s (SCAA) 2008 United States Barista Championship (USBC), hosted by Krups. The heated four-day competition begins on May 2 in Minneapolis, Minn. and concludes with a final round and champion’s ceremony on May 5 at the Minneapolis Convention Center. SCAA is the world's largest coffee trade association, and Krups, the title sponsor of the event, is a leading manufacturer of premium home espresso and coffee machines. The event takes place in conjunction with SCAA’s 20th Annual Specialty Coffee Conference & Exhibition, also May 2 – 5.

As the industry’s most hotly anticipated contest for coffeehouse professionals, the USBC encourages and recognizes achievement in the art and skill of espresso drink preparation and service. During the competition, the nation’s best baristas create some of the world’s finest coffee concoctions. Challengers prepare and serve 12 orders - four espressos, four cappuccinos and four original signature drinks of their own creation - all within a 15-minute timeframe. As they ready their coffee beverages, contestants engage the audience, explaining their actions and selections, while expertly working the competition’s official espresso machine, a three-group La Marzocco.

Seven USBC-certified judges, including one head judge, two technical judges and four sensory judges, carefully evaluate and score each of the contenders. Judges focus on station cleanliness, taste, beverage presentation, technical skills and total impression.

Last year, Heather Perry of the Coffee Klatch in San Dimas, Calif., took the top spot in the USBC. Perry also went on to represent the United States in the World Barista Championship, where she took second place.

The new 2008 United States Barista Champion receives the highest national honor for a barista, a trophy, $1,000 in cash, and an all-expenses paid trip from his or her hometown to the 2008 World Barista Championship in Copenhagen, Denmark, June 19 – 22, 2008, hosted by the Specialty Coffee Association of Europe and held at its “Wonderful Coffee” event.

USBC Schedule of Events:
Friday, May 2 – Round One, 9 a.m. – 7 p.m.
Saturday, May 3 – Round One continues, 9 a.m. – 7 p.m.
Sunday, May 4 – Semi-Finals, 9 a.m. – 7 p.m.
Monday, May 5 – Finals, 12 – 2:30 p.m.;
Awards ceremony, 3 – 3:30 p.m.


The 2008 United States Barista Championship is just one of the many highlights at SCAA’s 20th Annual Conference & Exhibition. As the industry’s premier coffee event, the conference features in-depth educational sessions, hundreds of exhibit booths, a keynote presentation from Michael Shuman, author of “The Small-Mart Revolution,” and the Coffee of the Year Competition.

Complete details for SCAA’s 20th Annual Conference & Exhibition are available at http://conference.scaa.org/.

For a copy of the conference brochure, call 562-624-4100 or e-mail coffee@scaa.org.

About the SCAA Celebrating 26 years of success, SCAA is the world's largest coffee trade association. SCAA members are located in more than 40 countries and represent every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers. The SCAA's mission is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability. The SCAA's dedication to excellence in coffee is realized through the setting of quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for members. The SCAA's annual conference is held in a different U.S. city each year and is the coffee industry's largest gathering and exhibition.

About Krups Manufacturer of a wide spectrum of premium home espresso and coffee machines, Krups is present in more than 100 countries and millions of kitchens around the world. The Krups heritage of precise German engineered small appliances provides bold European design at the highest level of technical perfection and performance. The US leader in home espresso machines, Krups offers a range of machines suitable for all coffee consumers – the beginner, the keen enthusiast as well as the confirmed expert. All Krups products, whichi nclude coffee machines, burr grinders, and kitchen electrics, are designed with three key attributes in mind: Passion, Precision, and Perfection.

Interviews with baristas and coffee experts are available before, during and after the 2008 United States Barista Championship. Photos of the USBC are available upon request. Krups Media Contact: Jennifer Gear jennifer@cogentpr.com 781-937-3489

# # #

About the SCAA
Founded in 1982, SCAA is the world's largest coffee trade association with over 3,000 member companies. SCAA members are located in over 40 countries and represent every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers. The SCAA's mission is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability. The SCAA's dedication to excellence in coffee is realized through the setting of quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for members. The SCAA's annual conference is held in a different U.S. city each year and is the coffee industry's largest gathering and exhibition.

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