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Portland, OR, United States, 05/22/2008 - The UBC with coffee competitions in Latte Art, Espresso Frappe, Espresso Cocktail and Best of Brew Challenges strikes again! From June 22 – 24th Challengers & the Ultimate Barista USA NYC will match their coffee artistry against one another in a unique dueling barista format. This no holds barred espresso & brewed coffee competition where taste, talent and speed earn high marks with the UBC Taste & Technical Judges. There can be only 1!

UBC founder Sherri Johns of WholeCup Coffee Consulting, LLC will preside over the Ultimate Barista Challenge Americas with commentary and introductions as the SWFE show attendees & audience members enjoy the event and cheer for their favorite challenger! Throughout the 3-day event enjoy tasting and witness the Ultimate Barista USA NYC, Mike Love, prepare his creative tasty coffee creation for audience members using sponsors products and equipment during the UBC Demonstration events! Find out how the professionals do it!

Mel Forehand of the Texas Restaurant Association commented, “The SWFE is thrilled to have the Ultimate Barista Challenge, Americas as part of our event this year. Not only will the UBC bring great excitement and fun to the show floor, it will bring together our coffee and tea exhibitors, as competitors showcase the unique and creative ways attendees can utilize these products in their restaurants.” We are delighted to showcase UBC at our foodservice show in Houston where 10,000 attendees per/day come to find the best in food & beverage.”

The UBC Exclusive Espresso Machine Sponsor is GEEC / General Espresso Equipment Corp., Official Media Sponsor; CoffeeTalk Magazine, Exclusive Syrup and Flavoring Sponsor; Torani Syrups, Official Blender Sponsor; Vita-Mix® Corporation, Reg Barber Enterprises.

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