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Counter Culture Coffee Holiday Blend 2008 to Benefit Sumatran Farming Community
Press release from Counter Culture Coffee, Date: November 4, 2008
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Durham, NC (November 4, 2008) – Counter Culture Coffee today released its Holiday Blend 2008, a special, seasonal blend created to celebrate the holiday season and help fund a development project in one of the roaster’s partnering coffee-producing communities abroad.  

For this season’s blend, Counter Culture chose coffees from Dolok Sanggul, a small farming community in Lintong, Sumatra, where spicy, chocolaty, exotic coffees are grown and traded by the indigenous Batak people.  The blend itself is a classic Vienna Mélange, an old European roasting and blending technique which brings out the entire spectrum of a coffee’s potential.  Proceeds from Holiday Blend 2008 will benefit a new coffee school in Lintong, where farmers can develop skills and enhance their incomes through coffee education.

“Our Holiday Blend tradition is very special to us, and we try to top ourselves every year by creating the best blend imaginable with the season’s most exceptional coffees,” said Counter Culture Director of Coffee & co-owner Peter Giuliano.  “Our farmer partners in Dolok Sanggul produce some of the most exquisite coffee in the world, and we’re thrilled to be in a position to help their community prosper and grow through the support of this new coffee school.”

The spicy, deep Dolok Sanggul is perfectly suited for the venerable Vienna Mélange roasting technique, wherein different roasts of the same coffee are reblended to best articulate the coffee’s fullest flavors.  In the cup, the drinker will detect rich, full-bodied notes of cinnamon, fallen leaves, milk chocolate, and ginger. At once sweet, smoky, spicy, and smooth, Holiday Blend 2008 ‘s chocolate-and-spice flavor profile is perfect to accompany pumpkin pie, holiday feasts, and rich desserts.

“Our Holiday Blend project represents much more than a delicious cup of coffee; it exemplifies an opportunity to help our partners create better coffee and construct better lives for themselves while keeping an overarching focus on quality and sustainability,” said Giuliano.  “Holiday Blend 2008 is one of the best coffees we have ever tasted, and we—along with the people of Dolok Sanggul—hope that our customers agree.”

About Counter Culture Coffee

Founded in 1995, Durham, NC-based Counter Culture Coffee pursues coffee perfection with a consuming passion.  The company partners directly with producers at origin to import and roast premium coffees for cafes, restaurants, gourmet and grocery stores, and specialty markets. The roaster holds weekly public cuppings and teaches a full curriculum of coffee education courses at regional training centers in Atlanta, GA; Washington, DC; and Asheville, Charlotte, and Durham, NC. Counter Culture Coffee and its coffees have been acclaimed in publications including Saveur, Food & Wine, Wine Spectator, Forbes, The New York Times, and The Washington Post. For more information or to order coffee, please visit www.counterculturecoffee.com.

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