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Canadian coffee companies are ramping up their commitment to Rainforest Alliance certification, with five companies announcing new milestones in the volume of coffee sourced from Rainforest Alliance CertifiedTM farms. This announcement ties in with the launch of the 2013 Canadian Coffee & Tea Show, the nation’s largest coffee and tea trade show, where the Rainforest Alliance will be highlighting the importance of supply chain sustainability and promoting coffees and teas that feature the iconic green frog seal.
“The market for sustainable coffee is especially strong in Canada, with many small and large coffee companies committed to Rainforest Alliance certification,” commented Alex Morgan, senior manager of sustainable agriculture at the Rainforest Alliance. “The Canadian Coffee & Tea Show provides a prime opportunity to celebrate those Canadian companies that are already committed to Rainforest Alliance certification while encouraging others to follow their lead.”
Timothy’s® World Coffee, owned by GMCR Canada Holding Inc., scaled up their commitment to Rainforest Alliance certification, with over 70 percent of its coffee now sourced from Rainforest Alliance Certified farms and plans to reach 90 percent by the end of the 2014 fiscal year.
Second Cup announced in September 2013 that 95 percent of its coffees are sourced from Rainforest Alliance Certified farms. Of its 22 coffee varieties, sixteen are now made using 100 percent coffee from Rainforest Alliance Certified farms, with four others containing at least 70 percent coffee from certified farms.
Reunion Island Coffee recently announced that all of its flavored coffee varieties are now made using 100 percent coffee from Rainforest Alliance Certified farms. Currently, close to half of Reunion Island's coffee lineup carries the Rainforest Alliance Certified seal and that number is only expected to increase.
Muskoka Roastery Coffee Co announced that 100 percent of its coffee comes from Rainforest Alliance Certified farms, making it the first roaster in Canada to achieve the 100 percent milestone.
McDonald’s Canada has sustainably sourced 100 percent of its espresso from Rainforest Alliance Certified farms since the end of 2012. Its new pumpkin spice latte is also made with espresso from certified farms.
The Rainforest Alliance will be exhibiting at the Canadian Coffee & Tea Show at booth number 308. For more information, to discuss sustainable sourcing or to set up an interview with a Rainforest Alliance representative at the Canadian Coffee & Tea Show, please contact: Anna Clark, email@example.com, 646-452-1939.
The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travellers. From large multinational corporations to small, community-based cooperatives, businesses and consumers worldwide are involved in the Rainforest Alliance’s efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily. For more information, visit www.rainforest-alliance.org.