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American Barista and Coffee School Opens in Portland, Oregon
Press release from Bellissimo Coffee InfoGroup, Date: March 29, 2004
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Eugene, OR—Bellissimo Coffee InfoGroup, well known for its award-winning training materials and business consulting services, announces the opening of the American Barista and Coffee School (ABC's) in Portland, Oregon.
ABC's is the first school in the country devoted to coffee business education and hands-on barista training. At ABC's, students will learn in both a classroom and lab setting the fundamentals of successful coffee business management and proper beverage and food preparation technqiues. Classes include a 5-day intensive seminar for new startups, a two-day seminar for existing retailers, a two-day hands-on workshops for baristas, and specially designed seminars for corporations. The first class for new start-ups will be held May 17 through May 21.
Industry support for the school has been overwhelming. "When we were thinking about opening the school, I talked to numerous companies in the industry to get their feedback," said Bruce Milletto, president of Bellissimo, Inc. and Founder of ABC's. Every single person I spoke to reinforced the idea that the specialty coffee industry needed this type of learning center. After explaining my vision, 30 of the most highly respected companies within the industry pledged their sponsorship support for the school. I am amazed by the spirit of cooperation."
All of ABC's instructors are senior coffee industry consultants. Austin Gregory is the school's director, and he, Ed Arvidson, Bruce Milletto, Matt Milletto and Michael Teahan will be the primary instructors.
In the future, ABC's will offer origin retreats, Barista Slams, maintenance and repair seminars and special classes for food and beverage directors, micro-roasters and consumers. Visit www.coffeeschool.org for current class schedules, pricing and information on planning travel.
Bellissimo is well known in the specialty coffee industry as the producer of the award-winning videos “Espresso 101,” “Espresso 501,” “The Passionate Harvest,” “Everything BUT Coffee” and “Spilling the Beans.” Bellissimo is also the publisher of the business manuals Bean Business Basics, Opening a Specialty Coffee Drive-thru and Achieving Success in Specialty Coffee. Bellissimo’s worldwide client list includes Fortune 500 companies as well as American and International entrepreneurs.
Bellissimo Coffee InfoGroup

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