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Coffee Fest Returns to Chicago with Record Number of Pre-Registered Attendees
Press release from Coffee Fest, Date: February 14, 2005
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Seattle, WA—Coffee Fest Chicago, to be held February 25-27 at Chicago’s Navy Pier, will be Coffee Fest’s 39th show and its third appearance in Chicago. Coffee Fest Chicago will occur bi-annually, returning in 2007. Originally planned as a co-located show with The Great American Dessert Expo, Coffee Fest learned in early January that the Dessert Expo's management had decided to forego its participation in Chicago. As of February 4, there are more than 2,500 attendees pre-registered for the Chicago show. According to David Heilbrunn, show manager, this pre-registration total is higher than all but a handful of Coffee Fest’s previous shows’ total attendance.

More than 200 exhibitor booths will showcase everything the specialty beverage retailer needs, from allied products such as biscotti, flavoring syrups, and smoothie mixes to coffee, tea, and brewing and serving equipment. Coffee Fest, as always, will feature a strong emphasis on attendee education with more than 50 training sessions ranging in topic from: Wrestling the Mermaid – Competing with Larger Chains; Installing a Roaster in Retail or Wholesale; and Coffee Retail Bookkeeping and P&L Analysis. Classes take place from 9 a.m. to 12 p.m. each day.

Also during the show, the Millrock Latte Art Competition presented by Tea & Coffee Trade Journal will feature some of the country’s finest baristi going head-to-head in a rich and effervescent display of coffee creativity. Preliminary rounds will occur from 10:30 a.m. to 12 p.m. on Friday and Saturday. On Sunday, the top ten competitors from the previous two days’ competitions will face off and the Free Pour Latte Art Champion will be crowned. The winner will walk away with $1,000, 2nd place with $500 and 3rd place with $250.

Coffee Fest exhibition hours are 12 p.m. to 5 p.m. Friday and Saturday and 12 p.m. to 4 p.m. on Sunday. Coffee Fest is closed to consumers; only members of the trade and those considering entering the business will be allowed entry. Children under 13, including infants, are not admitted. Admission to the trade show is $30 per person at the door, which is good for all three days.

Coffee Fest is dedicated to the growth and proliferation of the specialty coffee, gourmet tea and alternative beverage industries. Coffee Fest’s 2005 show schedule is as follows: Coffee Fest Chicago, February 25-27, at Chicago’s Navy Pier; Coffee Fest Las Vegas, June 3-5, at the Las Vegas Convention Center; and Coffee Fest Seattle, October 28-30, at the Washington State Convention & Trade Center. More information can be obtained at www.coffeefest.com or by calling 425.283.5058.

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