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G.I.s' Joe: Local Business Caffeinating Troops For the Holidays
Press release from Whole Latte Love, Date: December 17, 2004
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VICTOR, NY (December 9, 2004) - Whole Latte Love is supporting the troops this holiday season by providing them with over one thousand bags of Lavazza brand coffee. The coffee is being sent through the United Service Organization care package program and will be delivered to deployed members of the US Armed Forces.  

Whole Latte Love chose to get involved in the program after receiving requests from troops stating that they missed their daily dose of Joe and yearned for the common comforts of home that they simply could not find overseas.

"I believe that this gesture is a great way to show our troops that they are being remembered this holiday season while they are away from their home and families," stated Gary Salzman, president of Whole Latte Love.  Im happy that there is a program available to show our support for these men and women and I hope that they benefit from this donation.

ABOUT WHOLE LATTE LOVE- Since its inception in 1997, Whole Latte Love has experienced exponential growth and has become a leading retailer of coffee and espresso machines on the Internet.  As a result, the company has received a tremendous amount of attention in publications such as The New York Times, Entrepreneur, Boston Globe, LA Times, London Financial Times, Gourmet, Oprah, Wall Street Journal, and Time.  Whole Latte Love has also been featured on The Price is Right, CBS, and ABC.

Lauren Andreacchi
Whole Latte Love
585/924-7170 ext: 5172
585/924-7362 (fax)

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