This filter solved my primary dissatisfaction with press pot coffee - sediment. It is much simpler than the stock three-piece filters. It looks better and is easier to clean.
Negative Product Points
It requires a little more elbow grease to press a pot. It's only available for one liter (32 oz) press pots :-(
While I've always enjoyed press pot coffee, I've never liked the gritty taste near the bottom of the cup. I tried other alternatives to stock filters, such as nylon filter disks placed in line with existing filters, but was never satisfied that they substantially improved the situation. And they added more complexity and difficulty in cleaning. I thought I was doomed to gritty coffee unless I had the energy to drag out one of the vac pots.
Then I discovered the Swiss Gold filter for press pots at the Sweet Maria's web site. For $12 (or so), it was certainly worth a try. I set my expectations low (i.e., it would be no better than bodum's standard arrangement), so I was pleasantly surprised when it virtually eliminated crud in press pot. And as if that weren't enough, since the Swiss Gold is one piece (vs three standard), it greatly simplifies cleaning.
There are really few negatives. I suppose some may view the fact that the filter's worth almost as much as the pot as a negative, and relatively this may be a negative, but if you consider you now have a great coffee brewer that probably cost less than $40 total, it's an acceptable price. There is one adjustment that may be a safety issue, however. All else (i.e., grind) being equal, you will find it more difficult to press. Press pots can be dangerous if you apply too much pressure to press (they shatter). Fortunately, the solution is simple - grind a click or two more coarsely and adjust steep time accordingly.
In the final analysis, the Swiss Gold for press pots is really a great little addition that has more impact than you might expect. If you like your press pot but hate the sludge, it's well worth the effort to acquire one.
Sweet Maria's delivered yet another flawless transaction. I have not seen these filters for sale elsewhere though I'm sure they are.