Hot flavorful Coffee.
Personal glass lined Thermal Carafe keeps coffee it hot.
Simple to operate.
Heavy duty electrical cord with three prong plug.

Plain Jane appearance.
All plastic.
Carafe pours slowly.
Swissgold filter's won't fit.

I purchased the Newco on the "greencoffe" deal that was mentioned in the forums on the Coffeegeek site. This saved me nearly 50% of the retail price. What a bargain! The Newco brews the coffee at the proper temperature and produces an aromatic, flavorful cup of coffee.

The Newco does not have a hot plate. One needs to pour hot tap water into the glass lined thermal carafe for a minute or two...and that will insure that the coffee stays hot for several hours.

There's nothing fancy about this machine though. It is a plain jane , charcol grey plastic machine. Very business like. It is also an "on and off" operation without any clocks, timers and programs. The only thing the Newco does is make great coffee which is all I expect it to do.
It has a beep to let one know when the brewing starts and it beeps again when the brewing is completed.

I can't find a Swissgold filter that will fit the Newco, but the machine still produces flavor with a paper one.

The Newco is the only drip brewer other than the Technivorm ($200) that is certified by the SCAA.  

The Cusinart Brew Central that I returned produced luke warm cups of mediocrity compared to the Newco which brews little cups of heaven.

The  people at Newco were great. I received the machine just three days after I ordered it. I also spoke to one of their tech's to inquire about Swissgold/paper filter sizes. All of my questions were answered fully and professionally.